REDUCELess is moreREUSEBuy less, use moreREPAIRRenwing memoriesRENTYou don’t need to buy something new to try something newRECYCLEWaste has value, too• Lifetime repair warranty: repairing clothes to make them last as long as possible• Product quality: making sure that we only make products of the highest quality to last you a • Collection size: increasing our carryover products + reducing SKUs• Sober marketing practices: not encouraging overconsumption through our campaigns• Sober business practices: not encouraging overconsumption through our business actions• Secondhand/ refurbished products: creating a service to avoid buying new• Riders for Refugees: donating old gear from Picture riders & employees to refugees• Circulality: using materials from recycled origins whether pre or post consumer• Events: organize upcycling workshops to give your old products in a new use• Lifetime repair warranty: repairing clothes to make them last as long as possible • Events: organize upcycling workshops to give your old products in a new use• Aftersales service: in house team to repair your Picture gear• Rental service: rentings products in order to satisfy needs and avoid a purchase as well as • Circulality: using materials from recycled origins whether pre or post consumer• Moving away from oil based materialslifetime of adventures(1163 repairs worldwide since winter 2019)make the outdoors more (financially) accessibleABOUT PICTURESustainability: 5 R’s - Make sobriety the new cool
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