198919922022202119932020199420152018This is the first-ever Horsefeathers advertise-ment. It was a last-minute call for the first issue of legendary Czech Board magazine and we are still not sure what this means. „There was no plan to do an ad, but when the funky image of naked kids floated up, it was a must to do. Horsefeathers to the point,“ comments Hanuš.1995Our first outerwear collection and first catalog dropped in fall 1997. The Shadow jacket looks on-trend even now.In 2015 all focus was put on snowboarding and on building an awesome team that would be tu-ned on to the same philosophy as everyone at HF. From meeting Tyler on a subway in Munich that year and super simply working out a deal, or hooking up with Mans shortly after, to having Eiki Helgason onboard just seems to make per-fect sense. Opening a flagship store at a prime location in Prague made it possible to set up an environment that would reflect everything Horsefeathers re-presents as a brand. And yes, there is free beer.199720112012This is the first Horsefeathers snowboard adver-tisement we made in 1998. Pavel behind the lens, Hanuš dropping the cliff. Shot at Whitewater, B.C., during the 97/‘98 trip. After the first outerwear collection sold out, Hanuš and Pavel took off to British Columbia, Canada, for two months of snowboarding. After coming back, there was so much work to handle that they had to get eve-rything in line and structured.1998The Deck belt was a brainchild of Hoffee, the marketing manager at that time and the project made headlines as it utilized broken decks from our riders and friends.20002009200320042008/09200820062007horsefeathers.eu/about-usThe whole Horsefeathers story started back in 1989 in British Columbia, Canada, in a small town called Rock Creek. Hanuš and his friends were into snowboarding, which was a pretty new sport at that time. It was more like a rebellion against the local lifestyle as the whole area was just far-ms and cowboys. They were riding as much as they could and live the lifestyle of a board-riding crew.After a 5-year break, the Horsefeathers bike team is formed again, including the legends Richard “Gaspi” Gasperotti and Tomas “Leader” Zejda. They are joined by stalwarts Michal Kosík and young guns Kuba Hejl and Filip Vokurka.150 Hanuš moves to Pilsen, the Czech Republic whe-re he meets Pavel Kubíček. Together they started Horsefeathers as a brand. This photo on a ro-oftop in Pilsen was shot on a funky 70s Russian camera. Ethan Morgan joined the Horsefeathers Global team, and the first-ever DYIX STRT JAM took place in Innsbruck. Ethan’s personality and riding style fit our crew perfectly.This is the first official Horsefeathers design ever made. In 1993 we launched the first Horsefe-athers collection of 50 tees and 200 stickers. This tee is one of them.The first “office” was cozy mayhem of salvaged furniture, posters, snow and skate mags, “high--tech” electronics all surrounded by boxes of clothing. Zillertal Valley legend Steve Gruber joined the Global team. His experiences with backcountry riding brought a lot of testing and improvement into our Addicted to Powder line.After two successful seasons of atrip apparel, Halldór Helgason and the Stigma Distribution crew have decided to implement the brand into Horsefeathers as Halldor’s signature line. Halldór Helgason becomes a member of the Horsefe-athers global team joining his brother Eiki. The first Horsefeathers atrip line by Halldór Helgason hit the stores in winter 2018/19.Back in 1989, snowboarding was nothing like we know it today. No snowparks, no high-speed lifts, no social media, no digital. It was a simple analog world. Yet what lacked in high-end technologies was abundantly compensated by the full-on energy that every snowboarder felt for that lifestyle. Snowboarding was new, weird, fresh, and on fire. It was a definite rebellion against the established team-sport men-tality. When Stew Carlson started using his Grandmother’s quote, “That’s horsefeathers Stewart!” an idea was born. The rest is history.The MTB team was born. Among the first riders were Richard Gasperotti and Jiří Hubáč, followed by names such as Tomáš “eMTý” Marek, Láďa Klauz, Tomáš Šorejs, Pavel Schwarz, Martin “Čá-rys” CHeníček and Tomáš “Leader” Zejda.This is the photo of our official team back in 2000. A lot of the guys stayed with us for a while, le-gends! Left to right: Michal Vladík, Petr Zvolánek, Honza Janda, Luděk Čtvrtníček, Filip Tauchman, Martin Mráz, Ondřej Marčík, Jan Zajíc, Kryštof Just, Kamil Mrázik.Riding in British Columbia, Canada is always a good plan. The team grabbed the same van as Hanuš and Pavel in the ’97/’98 trip and did a tour of all iconic locations. Onboard of the time shuttle were Ville Uotila, Lukas Draxl, Rene Biedenkap, Honza Zajíc, Richard Skandera, and Zuzana Salz, all documented by David Blažek and KarKys.The Breakthrough Brand of the Year Award pre-sented by SOURCE magazine recognizes the acti-vities and efforts of a small/new brand that has been seen by retailers to have progressed the most in the year. Thanks, guys!In 2006 we made the first Horsefeathers City Jib as a local jib contest that quickly grew into an in-ternational event that in 2008 saw in front of the Pilsen St. Bartholomew’s Cathedral more than five thousand people and the riders list contained big names like Fredu, Sirvio, Alex Tank, Marc Swoboda or Hans Åhlund.Showing the collections at ISPO marked the be-ginning of growing the brand internationally. This same year our first full-length movie, Fragments, dropped on VHS in 2004, covering all the action sports we supported at that time. The premiere party in Pilsen was crazy!Horsefeathers Pleasure Jam was an internati-onally recognized 4* event at Dachstein glacier that always attracted the best riders pumped on competing in the first contest of the season. The contest under our name ran from 2007 to 2011 and was part of the Horsefeathers Superpark Dachstein and Horsefeathers Superpark Planai combo.Finish legend Ville Uotila joined our team in 2008 and quickly became one of the most significant riders in Horsefeathers history. During the years, he produced insane ads, photos, and video parts. He was also part of the B.C. 20th Anniversary trip crew. Thanks for the good times, Ville! HISTORY
元のページ ../index.html#150