SINCE 1989 BONFIRE OUTERWEAR STARTED NEARLY 30 YEARS AGO, DEEPLY ENTRENCHED IN THE RICH SNOWBOARD CULTURE OF THE PACIFIC NORTHWEST.WE WOULD HIKE FOR MILES TO GET ONE RUN. THERE WERE NO CONTESTS. NO MEDIA. NO LIFT TICKETS.EVERY YEAR WE BURNED OUR BOARDS IN A GIANT BONFIRE AS A SACRIFICE FOR BETTER SNOW. WE SAID WE’D RIDE FOREVER. WE SAID WE’D MAKE CLOTHES THAT RIDE FOREVER TOO.BORN FROM A DESIRE TO MAKE GEAR TO WITHSTAND THE HARSHEST CONDITIONS, WE HAVE UPHELD THE LEGACY THAT ROSE FROM THAT BONFIRE SO MANY YEARS AGO.
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