AUTUMN (オータム)
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Like the old adage says, seasons change. For FW25, we like to think Autumn has evolved.Six years ago we set out to carve out our own place in the headwear market with adistinct attention to fit, feel and design. As we have continued to hone in the headwear each season, we’ve kept our eyes on other categories we thought also had opportunity for Autumn to spread its wings, and with the 2025 Collection, we are expanding into three categories.autumnMTN is our entry into the performance outerwear market. Here our design philosophy centered around an attention to detail, functional fabrics with a great hand feel and overall to create an Autumn look that can be carried through season after season as we grow theprogram. We are extremely proud to be manufacturing 20K, 3L garments, with the mantra Storm Riding Design, and be supporting an established team of riders behind it consisting of Jody Wachniak, Alek Oestreng and Dan Liedahl.From the accessories side, we set our sights on performance snow socks and face coverings. Two categories we feel have room for a brand with Autumn’s design ethos and focus onquality mixed with wearable patterns & colors.Add on top all of the new headwear designs and updated colorways and you’re going to see a brand ready to make the next step. As we are evolving, we are aware the market around us is too, and we are positioning ourselves to be a new anchor in the winter market for our retail partners. Survival of the fittest. Evolve or die. There’s lots of ways to say it, but we areconfident we are doing it with mix of experience and intention.Thanks for being part of the (r)evolution with us-Autumnautumn

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